BMW - So Much Has Changed

"HammerheadFistpunch" (hammerheadfistpunch) 09/09/2015 at 13:24 • Filed to: Ad Watch, BMW

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Now BMW doesn’t advertise that their drivers are jerks, but it used to.

Courtesy of Car and Driver

Justin Hughes > HammerheadFistpunch 09/09/2015 at 13:36

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“Head-snapping acceleration through the gears?” Not in any ‘02 I’ve ever ridden in, including a race prepped one that ran in the same BMW autocross class as the E36 M3s, and fared well against them...

jjhats > HammerheadFistpunch 09/09/2015 at 13:40

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my personal favorite design feature based on rear view mirrors:

Dunnik > HammerheadFistpunch 09/09/2015 at 13:45

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Oh, it still does. A couple local radio ads run something like this:

“You’ve clawed your way to the top, reward yourself with a BMW”

and the best was where a young-sounding man is going on and on about the new 5-series- X-Drive! Turbo 6! - then an older-sounding man cuts in and says something like, “Yep. Now set me up for the next hole.” Cause you see he’s talking to his caddie.

Mr. Ontop, No Strokes, No Smokes...Goes Fast. > Justin Hughes 09/09/2015 at 13:49

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Maybe around a curve, but in a straightline? Nope.

unclevanos (Ovaltine Jenkins) > HammerheadFistpunch 09/09/2015 at 13:54

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They didn’t mention rust was available at no charge over the vehicle’s life.

RallyWrench > Justin Hughes 09/09/2015 at 14:04

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By the standards of their time, they were a fast car.

RallyWrench > HammerheadFistpunch 09/09/2015 at 14:13

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This ad is pretentious, but having caught the Anti-Destination League on backroads in my own 2002, it’s annoying when they don’t move over when safe to do so. They don’t exactly look threatening in the mirror.

wbizarre - OEM fetishist > Justin Hughes 09/09/2015 at 22:29

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Head-snapping acceleration through the gears.*

*if you horribly botch your gear changes.

x87172 > Justin Hughes 09/10/2015 at 00:40

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Go back and read this great C&D review of the 1968 ‘02 if you want to get a sense of what it represented at the time:

http://www.caranddriver.com/reviews/1968-b…

Really a great piece of automotive journalism.

Justin Hughes > x87172 09/10/2015 at 00:58

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Ah yes, that one’s a classic. It also really helped put BMW on the map in the US.

sm70- why not Duesenberg? > HammerheadFistpunch 09/11/2015 at 12:46

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Um...yes they do.

HammerheadFistpunch > sm70- why not Duesenberg? 09/11/2015 at 12:48

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I think you got the wrong impression from that ad.

sm70- why not Duesenberg? > HammerheadFistpunch 09/11/2015 at 12:48

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I most certainly did.